SKIND - Redefining Sustainability and Skincare

Skind AG Schweiz 

Skind AG Schweiz is a pioneering sustainable skincare brand that merges high-performance natural formulations with eco-conscious packaging. Founded in 2010 and rebranded in 2022 as Skind.earth, the company sources organic, plant-based ingredients from ethical suppliers and packages its products in recyclable glass, compostable labels, and biodegradable shipping materials. By ensuring full transparency and traceability across its supply chain, Skind AG builds trust with eco-conscious consumers. Through community engagement, educational campaigns, and continuous product innovation, the brand sets a new standard in responsible beautyproving that sustainability, efficacy, and ethical practices can thrive together.

Problem Statement

The skincare industry is traditionally associated with excessive packaging, chemical-heavy formulations, and significant environmental waste. Skind.earth needed to position itself as a trusted, high-performance alternative while standing out in a crowded market dominated by conventional brands. It also faced the challenge of educating consumers on the environmental and ethical importance of sustainable skincare.

Solution

Skind AG, founded by Cornelia Fäh in 2010 and rebranded in 2022, developed a skincare range combining organic, plant-based ingredients with eco-conscious packaging. The brand’s strategies included:

• Natural, ethically sourced ingredients to ensure product efficacy while protecting biodiversity

• Eco-friendly packaging such as recyclable glass, compostable labels, and biodegradable shipping materials

• Transparency & traceability in sourcing, manufacturing, and certifications

• Community engagement through educational content, sustainability campaigns, and social initiatives

• Continuous product innovation based on the latest natural cosmetic science

Technology & Materials

Sustainable supply chain systems, recyclable and biodegradable materials, transparent ingredient sourcing, digital community engagement platforms

Measurable Results

• Gained strong brand recognition for leadership in sustainable skincare, endorsed by industry experts and eco-conscious media

• Built a loyal customer base prioritizing sustainability, leading to repeat purchases and positive referrals

• Reduced plastic waste, carbon emissions, and water usage through packaging and operational practices

• Expanded global reach via e-commerce, retail partnerships, and eco-focused boutiques

Conclusion

Skind.earth demonstrates that sustainability and performance can coexist in the beauty industry. By aligning environmental responsibility with innovation and ethical practices, the brand has redefined skincare standards and inspired a broader movement toward conscious consumerism.